High-Performance Playables
& Video Ads for Mobile Games
We help mobile game studios grow with scroll-stopping UA videos and interactive playables that drive installs, retention, and engagement.
Playable Ads
Our HTML5 and Unity-based playables grab user attention from the first second — and turn it into action. Designed to drive installs and scale your mobile game fast.
Interactive HTML5 and Unity creativestailored for mobile games
Hook-first gameplay to engage instantly
Optimized for Meta, TikTok, Unity Ads
Optimized for installs & ROAS—not just views
Multiple variants for A/B testing
CTR +780%
13.2% vs 1.5%
CVR +380%
4.8% vs 1.0%
CPI ↓37%
$1.13 vs $1.80
Retention (D7) 2x
40% vs 20%
ROAS 2.3x
2.3 vs 1.0
Video creatives vs. Other formats
Examples of works
Playables
Production Process
Step-by-step process to bring your project to life
Game analysis & market research
Script
Storyboard
Production
Voiceover
Review
Delivery
User Acquisition Videos
BIGVideo ads consistently outperform other formats across all key metrics—making them the smartest choice for mobile game marketing.
- High-impact video ads tailored for mobile games
- Hook-first structure + A/B testable formats
- Optimized for Meta, TikTok, YouTube
- Designed for conversion, not just views
CTR 1.56x
vs static
Creative Versatility 3.33x
more adaptable and engaging
IPM 5.28x
more installs per 1K impressions
Install Uplift
1.56x
Examples of work
User Acquisition Videos
Power Combo
Combine playable ads with video creatives to test faster and scale what works
Playables
UA Creatives
Creative Strategy Support
Why Asterman?
Proven Expertise
Over 5 years creating high-performing video & playable creatives.
Flexible & Scalable
Order 1 or 100 creatives — no pressure, no minimums, always on time.
Creative + Tech Synergy
We blend 2D, 3D, CGI & interactive formats tailored to your needs.
Test-Ready
Formats We deliver playables and videos optimized for A/B testing & scaling.
Fast, Reliable
Delivery Agile workflows. Quick turnaround. Clear, transparent process.
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