Our team helped to implement a large campaign for the Euroopt chain of stores – the release of an interactive children’s book “Favorite Winter Tales”. We made an AR mobile app, which allows the pages of the book “came to life”, so that the readers could see various animated scenes. Beautiful graphics draws you into the world of New Year stories based on your favorite fairy tales.
TASK
Create an AR mobile app, as well as over 60 illustrations for the fairy tales “The Snow Queen”, “The Nutcracker”, “Bonstiks”.
SOLUTIONS
We created an AR mobile app for a book with tags on its pages. To see an animated scene in augmented reality, you need to point your smartphone at the tag. In total, the book contains 25 interactive games – illustrations that are clear to operate. The app has three audiobooks read by professional narrators accompanied by classical music, as well as a separate soundtrack. As a result of our cooperation with the Euroopt chain of stores, we have developed concepts for New Year’s characters, the brand visual, the key visual for the illustrated book with augmented reality and promotional products.
