«Production of Potash Fertilizers»

Promo Video

Client

Leading producer of potash mineral fertilizers

Challenge

The task assigned to Asterman LT was to create an engaging promo video that would comprehensively portray the entire production process of potash mineral fertilizers.

Solution

Our creative journey began by immersing our team into the heart of potash mineral fertilizer production. From descending into the underground mines to exploring the intricacies of the factories, our team experienced every aspect firsthand. This intimate knowledge allowed us to collect a rich library of references, ensuring a compelling and authentic depiction.

“The complexity of the work was that the production has been developing for several decades and includes many links of various plants that cannot be shown by a series of photographs or video shooting”

— Artemis Vergou, animation specialist

The next step involved translating our experiences into concept art and shaping the overarching vision of the promo video. This allowed us to visualize the entire plot.

“To overcome this challenge, our solution was to leverage the power of CG animation. We crafted a detailed and accurate representation of the production process, carefully highlighting the color tones to evoke emotions at each stage”

— Artemis Vergou, animation specialist

After that, our team switched to creating blocking and rough animation. Acknowledging the magnitude of the project, we deployed specialized teams to work collaboratively on asset production, lighting, and animation. Each team played a vital role in creating the mesmerizing world of potash mineral fertilizer production.

Then the project was rendered so that each frame reflected the essence of the process. Post-production added the final touch, with visual effects enhancing the storytelling experience.

Result

Thanks to careful research, creativity and teamwork, we have turned the complex processes of potash fertilizer production into an exciting journey. Our desire to bring stories to life continues to inspire us as we explore new creative territories, leaving a mark on the world of animation.