«TGI Fridays in «Cooking Fever»»
CG Video
Brief Description
Develop a full CG video from concept to completion, introducing a new TGI Fridays location within the popular mobile game, "Cooking Fever"
Challenge
Our task was to create a visually compelling video teaser that showcased the grand opening of a new TGI Fridays location in the game. The goal was to translate the vibrant atmosphere of TGI Fridays into an engaging visual experience that would resonate with the game's audience, all while highlighting the joy of shared moments in a lively restaurant setting.
Solution
The project began with a deep dive into the essence of TGI Fridays, focusing on its brand identity and energy. Through joint brainstorming sessions, we developed a concept that emphasized the theme of community and celebration. The video script was crafted to evoke these emotions, becoming the foundation for the visual storytelling of the new location in "Cooking Fever."
Our next step was detailed storyboarding, where we mapped out every frame to ensure the narrative flowed seamlessly. The animation process brought life to characters, movements, and expressions, capturing the vibrant energy of the restaurant.
The asset creation phase involved designing Michelle, the main character, along with other restaurant elements to recreate the cozy and welcoming atmosphere of TGI Fridays. Each element was carefully crafted to reflect authenticity and detail.
Once all assets were in place, we moved into scene assembly, combining animations, backgrounds, and assets to create a cohesive visual journey. Afterward, we applied color correction and added visual effects to further enhance the video’s dynamic and warm appeal.
Result
The final CG video successfully captured the lively, welcoming atmosphere of TGI Fridays, showcasing the new restaurant location in 'Cooking Fever' The video served as both a teaser and an immersive introduction for players, creating excitement for the game's latest addition. This project stood out as an excellent example of our commitment to high-quality visual storytelling, blending creativity and technical precision.
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