«Lunae Pure CGI Commercial»

3D PRODUCT ANIMATION

Challenge

The task was to create a cinematic CGI commercial for a high-end beauty product. The goal was to convey a sense of softness, luxury, and visual elegance, suitable for digital campaigns and premium brand positioning.

Solution

The project began with visual development. Moodboards and references helped define a direction built on minimalism, sensuality, and refined detail. A full-scale 3D model of the product was created from reference photography, allowing for complete control over movement and composition.

Material definition was key. Frosted glass, soft metallic surfaces, and liquid interiors were carefully textured using physically based shaders. Lighting was designed to sculpt form through gradients and soft reflections, enhancing the sense of depth and atmosphere.

Each frame was rendered in high resolution using Octane and Redshift. Subtle camera movements and transitions were directed to support a calm, premium tone. In post-production, we applied color grading and fine adjustments to finalize the piece for digital campaign use.

Result

A polished CGI product film that delivers premium visual quality and emotional clarity. Designed for beauty-focused platforms and social media, the final video highlights material aesthetics and brand elegance — fully created in 3D with complete creative flexibility.